Walk into any dealership right now and you’ll hear the same question over and over: “What features does it have?” SUV shoppers aren’t just looking for four wheels and decent gas mileage anymore. They want the works. From massive glass roofs that turn every drive into an open-air experience to safety tech that practically drives the car for you, today’s buyers have specific must-haves on their checklists. And automakers are racing to deliver.

• Panoramic sunroofs have moved from luxury extras to expected standard equipment on many SUV trim levels.
• Safety tech like adaptive cruise control and automatic emergency braking now ranks higher than engine power for most buyers.
• Wireless smartphone connectivity and large touchscreens are non-negotiable for families who spend hours on the road.

The days of choosing an SUV based solely on price and color are long gone. Today’s buyers arrive at dealerships armed with research, comparison charts, and a clear vision of what they need. At the top of nearly every wish list? A panoramic sunroof.

These expansive glass roofs have become so popular that they’re now available on everything from budget-friendly compact crossovers to full-size family haulers. According to automotive research, roughly 75% of car buyers consider a panoramic sunroof a desirable feature when shopping for a new vehicle. That’s three out of four people who want more natural light flooding their cabin.

The appeal makes sense. These roofs change the entire driving experience, making even the daily commute feel less claustrophobic. They’re especially popular with families who appreciate the extra brightness and sense of more space. Many models now offer power-sliding panels that open above the front seats, perfect for venting hot air on summer days or letting fresh air circulate during spring drives.

But sunroofs are just the beginning. Safety technology has become what really matters now when people shop for SUVs. Features that were once reserved for luxury brands have trickled down to mainstream models at affordable price points. Lane-keeping assist, automatic emergency braking, and blind-spot monitoring are now standard on many vehicles.

Adaptive cruise control deserves special mention. This isn’t your grandfather’s cruise control that just held a steady speed. Modern systems adjust your speed automatically based on traffic ahead, maintaining a safe following distance without constant intervention. For anyone who’s ever dealt with stop-and-go highway traffic, this feature alone can turn a stressful commute into a manageable one.

The tech story doesn’t end with safety features. Connectivity has become just as important. Wireless Apple CarPlay and Android Auto mean no more fumbling with charging cables every time you get in the car. Large touchscreens, often 10 inches or bigger, give everyone in the vehicle easy access to navigation, music, and climate controls.

Speaking of climate control, tri-zone systems that let front passengers and rear passengers set their own temperatures have become surprisingly popular. No more arguments about whether it’s too hot or too cold. Everyone gets exactly what they want.

Take a look at the Chevrolet Blazer Huber Heights, OH dealers are stocking, and you’ll see these features front and center. The Blazer comes standard with a 10.2-inch touchscreen, wireless smartphone integration, and heated front seats on even the base model. Step up a trim level and you get wireless charging, an eight-speaker Bose audio system, and adaptive cruise control.

Cargo space with power liftgates has become another must-have. When you’re juggling groceries, kids’ sports gear, or luggage, the last thing you want is to wrestle with a heavy tailgate. Motion-activated or button-operated power liftgates let you load and unload with ease. Many SUVs now offer up to 64 cubic feet of cargo space with the rear seats folded flat.

All-wheel drive availability is another feature buyers won’t compromise on. Even if you live somewhere with mild winters, the extra traction in rain or on dirt roads provides peace of mind. Many current models offer all-wheel drive as either standard equipment or an affordable option.

Towing capacity matters too, even for people who don’t own boats or trailers. The ability to tow 4,500 pounds means you can rent a U-Haul trailer when moving day arrives or help a friend transport furniture. It’s one of those features you might not need often, but when you need it, you really need it.

Premium audio systems have also moved from nice-to-have to expected. Eight-speaker Bose systems or similar premium setups deliver concert-quality sound that makes road trips and daily commutes far more enjoyable. When you’re spending an hour or more in your vehicle each day, good sound quality makes a difference.

What This Means for Your Next Purchase

The SUV market has become intensely competitive, which works in buyers’ favor. Automakers know they need to pack in features to stand out. That’s why even budget-friendly models now include tech and safety equipment that would have cost thousands extra just a few years ago.

The smartest shoppers focus on which features they’ll actually use rather than chasing every bell and whistle. Make your list, test drive a few options, and don’t be afraid to negotiate. The SUV you want, with all the features you need, is out there waiting.