The Jeep Wrangler and Ford Bronco are two of the most iconic off-road vehicles. For 2024, both models receive minor changes but carry over the same rugged capability and open-air freedom that make them legends. The Wrangler sticks closer to its utilitarian roots, while the Bronco leans more toward modern comfort and technology.

Before you rush out to your local Ford or Jeep dealer, take a look at how these two impressive rigs compare head-to-head.

Jeep Wrangler Overview

The Wrangler epitomizes off-road readiness with solid axles, lots of ground clearance, and removable doors and roofs. A new 12.3-inch touchscreen is standard for the new model year, along with updated styling. Two engines are available: a 285-hp V6 or 270-hp turbo-four. These engines can be paired with either a six-speed manual or an eight-speed automatic transmission can be equipped. Prices start around $34,000. The Wrangler is easily one of the most popular options at every Jeep dealer nationwide.

Ford Bronco Overview

After a decade-long hiatus, the Bronco returned for 2021 with a focus on off-road excitement and customization. A 12-inch touchscreen is now standard. Two turbocharged engines are offered: a 300-hp 2.3L 4-cylinder or 330-hp 2.7L V6. An engaging 7-speed manual is an option. Prices start around $41,000. The Bronco’s recent return has raised quite a bit of commotion at Ford dealerships and online.

Capability Conquering the Trails

The Bronco introduces an independent front suspension for better on-road comfort than the Wrangler’s solid axles. Both SUVs utilize short overhangs, beefy skid plates, and advanced 4WD systems to excel off-road. Their removable roofs and doors enhance the experience. The Bronco’s impressive approach and departure angles enable challenging trails. Overall, the Jeep edges out the Bronco in extreme rock crawling thanks to tried-and-true solid axles.

On-Road Refinement

The Bronco drives more like a modern SUV on pavement, with responsive steering and a smoother ride. The Wrangler leans more towards truck-like handling. While some view this as a Wrangler detriment, others argue it enhances its primal character. Open-air driving in both SUVs amplifies the fun factor. The Bronco offers better interior refinement with its stylish design and available leather. But the Wrangler has plenty of retro charm.

Customization for Personalization

One of the Jeep’s and Bronco’s biggest draws is customizability. Both offer removable doors, fold-down windshields, and a choice of soft or hard tops. The Wrangler presents a vintage vibe, especially in two-door form, while the Bronco leans modern. You’ll find a host of factory options for both models, like winches and light bars. Owners also personalize them with aftermarket parts. There’s no wrong way to configure one of these SUVs for your needs.

Is Your Next Stop a Ford or Jeep Dealer?

The 2024 Jeep Wrangler sticks closer to its heritage with body-on-frame construction and solid axles for off-road purists. The Ford Bronco modernizes the formula with its independent front suspension and high-tech interior. Make no mistake, both of these SUVs deliver unmatched off-road excitement. The choice ultimately comes down to which blend of classic character and modern comfort fits your lifestyle better. Stop by your favorite Ford or Jeep dealer to learn more.