Forget what you know about Jeep SUVs because the Jeep Grand Wagoneer changes the game entirely with its posh upscale packaging.

The Grand Wagoneer can go off-roading, but you might not want to head into the wilderness in an SUV that easily tops six figures. Rather than tackling the rough terrain, this upscale Jeep SUV is made to provide your family with a luxurious ride befitting other high-end, full-size SUVs in this class. Has Jeep entered BMW and Mercedes-Benz territory? It’s certainly possible.

Here are a few things you’re sure to love about the Grand Wagoneer.

This big Jeep has style

The look, aggressive build, and high-end finishes of the new Grand Wagoneer make it one of the most impressive new vehicles in the market. With the full-size luxury SUV market on fire, it’s the right time for this Jeep to enter the fray and take some of that market share. If you want the classic look of the faux-wood panel sides, you can have them. All it takes is one look to draw you into this amazing new Jeep.

Jeep didn’t bother to try and go small

Think about the name Jeep Grand Wagoneer. This name means we need something bigger, bolder, and brawnier than the other Jeeps in the lineup. Thankfully, the Grand Wagoneer delivers the bigness we desire with 214 inches of length, 83 inches of width, and 79 inches of height. Very few full-size SUVs can match these measurements, giving this big Jeep the purpose and presence desired. Of course, the massive dimensions add up to a high curb weight that tips the scale at 6,326 pounds.

Power everywhere you look

Jeep gives this behemoth an incredible new engine to deliver the power we want to see during any drive. This new engine is called Hurricane, and it’s appropriately named. What you’ll find is a strong 3.0-liter twin-turbocharged six-cylinder engine that delivers 510 horsepower and 500 lb-ft of torque for the drive. This is much more than the venerable 6.4-liter Hemi V8, making the Hurricane the most powerful non-Hellcat gas engine in a Jeep. Of course, this strong new engine must move a lot of beef, which makes sense why Jeep uses this power plant.

That sound system is really cool

The Jeep Grand Wagoneer has an incredible McIntosh 23-speaker sound system that shows the sound levels on the screen to make you look like a real audiophile. This system is linked with the 12-inch touchscreen to provide high-end musical quality during your time behind the wheel. You’re sure to love the way this system turns the cavernous cabin into a virtual concert hall.

Could the Grand Wagoneer be a value player?

When we put the Grand Wagoneer in the same class as the flagship luxury SUVs from Audi, BMW, Lexus, and Mercedes-Benz, this Jeep is a virtual bargain. Yes, the starting price is $88,640, and you can easily hit $100,000 without batting an eye but look at the prices of some of the luxury flagship SUVs from these brands. What you’ll learn is that the Grand Wagoneer is comparatively affordable. If you’re already playing in this class, shouldn’t you get the most for your money? That can happen with the Grand Wagoneer.

The Jeep name doesn’t mean you’re missing any luxury in this SUV

Jeep didn’t put the brand name anywhere on the Wagoneer or Grand Wagoneer SUVs. This is purposeful to create a sub-brand. The Grand Wagoneer is as posh and luxurious as you can get. Whether you’ve got to attend a black-tie event, walk off a private jet and get into an SUV, or head to a red carpet opening, this massive SUV is perfectly suited for all of these high-class events. You’ll love the ride comfort and imposing presence offered in this big Jeep SUV.

Jeep no longer has a missing element

Jeep is part of the Stellantis group and one of the Detroit Big Three automakers. This means the direct competition is with Ford and GM. The other automakers have had full-size SUVs for generations (the Chevy Suburban dates back to the 1930s), but Jeep has been missing something for a while. Now, with the addition of the Jeep Wagoneer and Grand Wagoneer full-size SUVs, the hole has been filled, and the lineup is complete.

It’s hard to list everything you’ll love about the Jeep Grand Wagoneer. Take one for a spin and see if you agree that it’s one of the most luxurious SUVs in the market today.