Over the past few years, Lincoln has turned to one celebrity to be their spokesperson to talk about the vehicles they offer. This spokesperson is Matthew McConaughey who has been one of the most recognizable and well-known actors on the screen. His southern drawl and dramatic style for delivering the right line with a calm quality has become a staple of the Lincoln elegance and the personality these vehicles work to offer us for the smooth and comfortable drive that we can enjoy and admire on the roads that we drive every day.
The commercials we see that feature McConaughey have been a viral sensation for a few years now with some of them becoming fodder for other actors to do their own versions and send them out to poke fun at Matthew and Lincoln. Even though some actors used these commercials as ways to provide us with some humor, Lincoln continues to offer us these commercials and has added two new ones to the mix with one of them being the link you see at the end of this article. Now it’s time to promote the large SUV of the Lincoln Navigator and the team has put their favorite actor behind the wheel.
The Campaigns
As the first of the two ads that will run, the “Perfect Rhythm” ad brings in dramatic visuals and eclectic music to bring the message of the new Navigator which is powerful, capable, and the comfortable ride we want to have on the roads in our area. This new ad began by being aired on Lincoln’s Twitter and YouTube channels before it made its debut during the College Football Playoff as a TV ad for everyone to see this ad while they watched the fun on the field.
The ad was shot in the Pacific Northwest by Wally Pfister and shows a backdrop of the beauty and grace of the area. The focus of the ad is to give us a look at the most powerful vehicle in the Lincoln lineup and give us the actor that has brought Lincoln and cool together to show the sophistication that can be enjoyed by anyone who dares to feel luxury and comfort in their vehicle. You’re going to love what you see when you watch this ad and enjoy the message of comfort and relaxed elegance that’s offered.
This piece is all about the energy that we expect to find when we get behind the wheel for a ride. The sounds match up perfectly and allow us to feel as if this is a vehicle that brings a singular experience to us for our enjoyment of what we’ll be able to have on the road. There is a second ad on its way that also uses the Navigator which will make its debut later this month to give us another view of what the Navigator can be and how it will offer the style and impressive ride that can be had in a large SUV.
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