Selling cars is one of the highest stress jobs in the sales industry and people who venture into this part of the sales industry need to have an ability to read people and understand them extremely well. The pressure to perform in a world where your entire income has to do with the commission you can earn through the sales is extreme. While most salespeople will not intentionally lie to you, those that sell cars have received a bad rap over the years and they do use some tactics you might not be aware of to help you find the right vehicle to buy.<\/p>\n
Knowledge is Power<\/strong> \u2013When you have your smartphone in your hands or you\u2019ve done some research to understand the vehicle you\u2019re considering, it\u2019s easy to walk away if the deal you\u2019re offered isn\u2019t what you know is fair or exactly what you\u2019re looking for. An informed customer is one that salespeople can\u2019t offer a deal to that benefits the business more than the customer.<\/p>\n Reading Your Actions<\/strong> \u2013Salespeople can often read your actions which includes items such as where you park on the lot and how much gas is in the tank of the car you drove to the dealership. If you park away from the building you show that you\u2019re not confident in the ability to negotiate and if your tank is empty that tells the dealer you\u2019re ready to buy.<\/p>\n Take a Friend Along<\/strong> \u2013The friend you want with you during the purchase of your vehicle is a naysayer. This person is the enemy of the dealer because they will help protect your interests and bring up things that you might not think of, which causes the salesperson to do more work and help make sure you get the car you want, making this person your best weapon.<\/p>\n Puppy Dogging<\/strong> \u2013This is a tactic that sounds like it\u2019s in your favor because you get to take the car home and enjoy it overnight, but once you show it off to your friends and family you\u2019re hooked and will likely buy that vehicle. The salespeople at the dealership know this and use this tactic to their advantage to help you makeup your mind about the vehicle.<\/p>\n Straight on Both Sides<\/strong> \u2013If you enter a dealership with realistic expectations of what you\u2019re going to be able to afford and what you want to buy the salesperson will likely help you find what you\u2019re looking for. If you act hesitant or shady on your side of the table, you can\u2019t expect the salesperson to be able to bring you the results you\u2019re looking for.<\/p>\n Product Rotation<\/strong> \u2013It seems to be a weird science but the reality is when a dealership moves cars around and shows you a different look, customers begin to shop for a vehicle. Whether you think something is going on at the location or you just see something that\u2019s different from what you saw the day before, this movement creates action and sales.<\/p>\n The Deals Might Not Be for You<\/strong> \u2013If you have poor credit or you see deals offered you need to read the fine print of what\u2019s being sold. There are typically qualifications you need to meet in order to qualify for the sales offered. Find out what you qualify for before you head to the dealership, some salespeople might use the fact that you\u2019re ready to buy to their advantage.<\/p>\n Dealership Code Words<\/strong> \u2013You could hear a dealer use the term \u201cone-legged shopper\u201d or \u201cup\u201d or even \u201cghost\u201d during the sales process. These all mean different things and help the sales team know what each person is dealing with. A \u201cone-legged shopper\u201d is a person who is shopping without their spouse and likely won\u2019t buy because they need to check with their other leg.<\/p>\n The Manager\u2019s Office<\/strong> \u2013Sometimes when a salesperson<\/a> takes your offer to the Manager\u2019s Office they are actually asking for better ways to make the sale turn in their favor. This may even involve a new salesperson who will come out and begin to work with you. Don\u2019t worry, this is just part of the negotiating that\u2019s normal during the purchase process.<\/p>\n Income Restrictions<\/strong> \u2013The average salary for a car salesperson is $31,000 which isn\u2019t anything to sneeze at, but it\u2019s certainly not enough to support a family. The salary of a car salesperson is based upon how many sales are made and the commission offered on the vehicles. If no sales are made in a week, no money is made by that person.<\/p>\n","protected":false},"excerpt":{"rendered":" Selling cars is one of the highest stress jobs in the sales industry and people who venture into this part of the sales industry need to have an ability to read people and understand them extremely well. The pressure to perform in a world where your entire income has to do with the commission you<\/i><\/a><\/p>\n","protected":false},"author":4,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[345],"tags":[347,348,346],"class_list":["post-370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-buying","tag-car-sales","tag-dealerships","tag-sales"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t